The dawn of 2024 swiftly approaches. It’s now only 18 days away. The air is buzzing with the spirit of renewal and transformation. The new year beckons with promises of fresh starts and the opportunity to embrace healthier lifestyles. Whether your aspirations include eating healthier, cooking at home or just making yummier foods, you’re in for a treat! To kickstart your journey and infuse your kitchen adventures with inspiration, we’ve carefully curated a list of the top ten health food influencers. These culinary minds are not just about recipes. They embody a lifestyle that celebrates well-being, creativity, and the joy of eating right. Join us as we jump into their world, where each dish is a vibrant, flavor-packed testament to healthy living

1. Jade / Mostly Healthy Desserts @panaceas_pantry 468K on Instagram

Jade is the creator behind Panaceas Pantry blog. She welcomes visitors with plant-based recipes that nourish and celebrate. As a former naturopath and nutritionist, and a mother of three girls, she emphasizes the importance of a balanced diet. She combines quality whole foods with the joy of cooking. Her blog caters to various dietary needs, offering some recipes free from major allergens. Jade actively shares her culinary adventures and other interests on Instagram, inviting followers to engage and share their experiences with her recipes. Living near Melbourne, Australia, in her childhood town, she spends her time outside the kitchen homeschooling her daughters, gardening, walking, and crafting. She eagerly awaits building her dream home. And she encourages visitors to try her recipes, like the much-loved tahini banana bread, and share their feedback. All of her recipes are on her blog Panaceas Pantry.

Featured Recipes: Asparagus, Apple, + Hazelnut Salad, Banana Egg Pancakes, and No Bake, Fudgy + Decadent Raspberry, Hazelnut, Chocolate Ganache Bars

2. Jacqueline Alwill @brownpapernutrition 97K on Instagram

In 2012, Jacqueline launched Brown Paper Nutrition. It was initially a Facebook page known as “The Brown Paper Bag Nutrition and Wellness.” There, she shared healthy recipes and nutrition tips, with a focus on women’s health. Fueled by her passion for cooking and health, Jacqueline set up a whole foods stall at the Bondi Farmers Market. She sold nourishing muffins, raw treats, super seed bircher, and various kitchen experiments. The venture was pivotal in connecting with her community and fostering growth. It led to opportunities in the corporate world, integrated whole foods catering into her business, and opened doors to work in media, including TV and magazines. This period was a significant start for Jacqueline, a single mother striving for success. Despite the challenges, the rewarding experiences and supportive community she built were invaluable to her both professionally and personally.

Featured Recipes: Burrata, Berry, Watermelon, + Cherry Board, Spring Asparagus Tart, and Peanut Butter Protein Oats, Pineapple Lime Avocado Manuka Smoothie, + Berry Chia Mango Pots

3. Sophie Fisher @coconutandbliss 406K on Instagram

Nine years ago, Sophie Fisher founded Coconut and Bliss. And one of our favorite health food influencers was born. She was driven by her passion for nutrition, recipe creation, and healthy food. Initially, she used the platform as a personal space to document and track her interests. But soon her audience grew. Followers were attracted by her content and healthy lifestyle habits, with many requesting more recipes. This interest sparked a significant turning point. It led to collaborations with various brands and individuals, as well as the publication of her own e-books. Over the years, recipe design has become intuitive for Sophie. It’s evolved from a process that initially required extensive research and trial and error. Now, she cooks with a natural flair, experimenting with ratios and ingredient combinations, often leading to successful outcomes. Though she admits to the occasional culinary mishap.

Featured Recipes: Creamy Pistachio Pasta, Whipped Ricotta Toast, and Mango Cheesecake Smoothie

4. Jess Hoffman @choosingchia 309K on Instagram

Jess founded Choosing Chia following a transformative trip to India. There, she studied yoga and Ayurveda, eventually obtaining her yoga instructor certification from the Ajarya yoga academy. This experience ignited her passion for healthy, plant-based cooking and eating. Choosing Chia, her blog, mirrors her beliefs in a healthy lifestyle. It offers delicious, easy-to-make vegetarian recipes with a focus on fresh, wholesome plant-based ingredients. Jess aims to serve those seeking healthier eating options and stress-free ways to incorporate natural foods into their diets. The blog is a mix of whole food recipes, healthified desserts, and indulgent treats. She emphasizes simple and quick preparations for busy lifestyles. When not blogging, Jess can be found practicing yoga, enjoying the mountains, brunching, playing with her dog, and indulging in croissants. She loves sharing recipes, wellness and photography tips. And she believes in the philosophy that you cannot have both excuses and success.

Featured Recipes: Spicy Thai Curry Butternut Squash Soup, One-Pan Mexican-Inspired Quinoa, and Blueberry Chia Pudding  

5. Tieghan Gerard @halfbakedharvest 5.4M on Instagram

Tieghan, the creator behind Half Baked Harvest, finds inspiration for her recipes from her loved ones and experiences. Growing up in a family of ten, she began cooking to help manage the mealtime chaos. Eventually, she took over the family’s meal preparations. This led to the birth of her blog, where she documents her cooking journey with photos and recipes. Originally from Cleveland, Ohio, she now resides in Colorado. She lives in a converted horse barn and works in a studio barn designed around her lifestyle. There, Tieghan experiments with new recipes, photographs her creations, and embraces the messiness of cooking.

She aims to inspire others to love food and have the courage to try new things. Since starting her blog in 2012, Tieghan has gained recognition on various platforms. She’s received accolades including, Readers’ Choice Favorite Food Blog by Better Homes and Gardens and awards from Saveur Magazine and Bloglovin’.

Featured Recipes: Spicy Miso Braised Beef Ramen, Shaved Brussels Sprout Candied Bacon Salad, and Cheesy Gouda, Bacon, + Pumpkin Pizza  

6. Mia Elle @bitesbymia 724K on TikTok 

Mia Elle is known for her culinary creativity. She shares her favorite recipes on TikTok and Instagram under the handle “Bites by Mia.” Her content has range. Think nutritious smoothies, perfect for a healthy start or a post-workout refreshment. And also savory vegan dumplings, offering a plant-based alternative to a beloved classic. Her recipes are celebrated for their ease and accessibility. She uses ingredients commonly found in local supermarkets. And she accompanies each with clear, step-by-step instructions and engaging video tutorials. Mia’s approach goes beyond simple recipe sharing. She provides valuable cooking tips, ingredient alternatives, and kitchen hacks, catering to both beginner cooks and seasoned foodies. Her passion for cooking and friendly demeanor make her a popular figure in the online culinary community. She inspires her followers to explore new, healthy, and delicious culinary creations.

Featured Recipes: Protein Cookie Dough Cups, Vegan Dumplings, and Avocado Egg Salad Sandwich  

7. Michelle Tam @nomnompaleo 492K on Instagram

Michelle Tam’s passion for cooking is rooted in her childhood experiences in her mother’s kitchen. It led her to pursue Nutrition & Food Science at Berkeley with an ambition to become a flavor scientist. Embracing the diverse food scene with her future husband, she reveled in the culinary richness of the San Francisco Bay Area. In 2010, she wholeheartedly adopted the Paleo diet. She cut out grains, legumes, sugar, and processed foods. This significantly improved her energy and mood. It was a vital change for managing her responsibilities. Which included raising two boys, working night shifts at a hospital, and maintaining a rigorous fitness routine. 

Her personal blog, Nom Nom Paleo, began with humble, amateur photography. But it evolved into a polished food site. It’s earned recognition including a Best Food Blog Award from Saveur Magazine. Over the years, Nom Nom Paleo expanded beyond a blog. It’s won two Webby Awards for its cooking app, a Best of Paleo Award for its podcast, and a James Beard Award nomination. Her first cookbook, Nom Nom Paleo: Food for Humans, was a New York Times bestseller. It was followed by Ready or Not! in 2017, also a bestseller. The release of her third cookbook, Nom Nom Paleo: Let’s Go!, in January 2022, continued this success. However, Michelle’s greatest pride lies in the impact Nom Nom Paleo has had on home kitchens and dinner tables worldwide. Talk about health food influencers making a positive impact!

Featured Recipes: Pepper Steak, Chinese Garlic Green Beans, and Paleo Ambrosia Salad  

8. Dennis Prescott @dennistheprescott 743K on Instagram

Dennis Prescott, a celebrated Canadian chef and cookbook author, has cultivated a substantial following of over 700,000 on Instagram. Initially a struggling musician in Nashville, his culinary journey began by self-teaching through Jamie Oliver cookbooks. This endeavor quickly evolved into a deep passion for food. It led to the creation of his popular Instagram account, featuring an array of mouth-watering dishes and diverse recipes. His growing expertise in the culinary field enabled him to work alongside chefs in various restaurants and even travel the world as a chef. He honed his skills through extensive experimentation with cooking techniques and recipes. Now he pays it forward, educating communities about cooking. Dennis has become an influential figure in the culinary world. His latest achievement includes a pivotal role on the show, Restaurants on the Edge. Not to mention the publication of his latest cookbook, Eat Delicious, which is currently available in stores.

Featured Recipes: Beef Shank French Onion Soup, Creamy Cupboard Tomato Soup, and Sundried Tomato, Arugula, Burrata, + Mortadella Sandwich  

9. Susi Vidal @susi.vidal 3.6M on TikTok

Susi, a nursing graduate from the University of Arizona, discovered her passion for cooking during the challenging times of COVID. She found solace in the kitchen. She delighted in the joy her meals brought to others, using this as a respite from external chaos. This hobby turned into a productive outlet, leading her to start “OnlyPans.” The social media series aimed to portraying cooking as both fun and entertaining.

While continuing to post her culinary creations online, Susi completed her nursing degree. Then she worked as a nurse for a year before deciding to fully dedicate herself to her newfound passion. Grateful for the support that has turned her dream into reality, she shares her self-taught cooking skills — gained from cookbooks, YouTube videos, and cooking shows — on various platforms. Susi is excited to continue her journey as a home cook. She eagerly shares recipes and updates, along with her other interests like meeting new people, traveling, and snowboarding. She invites her audience to join her in this culinary adventure, promising new recipes and videos.

Featured Recipes: Chicken Tacos, Remy’s Ratatouille, and Crispy Parmesan + Kale Salad 

10. Dr. Rachel Paul, PhD, RD @collegenutritionist 788K on Instagram

Rachel holds a PhD in nutrition and behavior change from Columbia University. But her food journey was not always an easy one. She overcame her own prolonged struggles with food. She transitioned from obsession to restrictive eating, which adversely affected her relationship with eating, body image, and self-confidence. Realizing the need for change, she pondered the idea of mastering mindsets around food to cultivate healthier bodies and lifestyles. Through her academic journey, Rachel discovered effective strategies for achieving freedom around food and making healthy eating effortless. She has since dedicated herself to helping thousands of women lose weight and feel their best, sharing her insights and methods through her program, Best Body, transforming the lives of many with her expertise and personal experience. 

Featured Recipes: Stuffed Pepper Skillet, Alfredo Chicken Skillet, and Spicy Pesto Skillet

That’s a Wrap on Our Fav Health Food Influencers

We hope our guide featuring the top ten health food influencers provides an invaluable resource for those aspiring to a healthier, more flavorful culinary journey. These health food influencers are more than recipe creators. They are ambassadors of a lifestyle that harmoniously blends wellness, creativity, and the pure joy of nutritious eating. Embrace this opportunity to transform your eating habits and kitchen skills. Let each vibrant, flavor-rich dish be a step towards a healthier and happier you in the new year. If you’d like assistance creating health-focused influencer marketing campaigns in the new year, book a strategy call with us today.

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 10 Health Food Influencers to Inspire You This New Year appeared first on The Shelf Full-Service Influencer Marketing.

It’s the most wonderful time of the year! With jack-o’-lanterns and costumes now nestled away, we eagerly embrace the cheerful transition from spooky season to the enchanting warmth of the winter holidays. As our holiday influencers wait in the wings, the air buzzes with the promise of joy. The world seems to sparkle with a special kind of magic that only this season can bring. It’s time to deck the halls and ignite the festive spirit within us. 

Get Into the Festive Spirit with Holiday Influencers

Our favorite way to embrace the season is by tuning into the content of holiday influencers. These creative minds are set to fill your feeds with beautiful, engaging holiday content that promises to add an extra sparkle to your celebrations. From DIY decorations to heartwarming traditions and everything in between. Let the festivities begin. Let’s make this holiday season the most memorable one yet!

1. Helena Löfstedt @mylittleredhouse 406K on Instagram

Helena Löfstedt is a celebrated holiday influencer from Northern Sweden. She masterfully curates her home with a blend of minimalist Scandinavian and cozy farmhouse aesthetics. Her nature-inspired designs are characterized by soft colors mirroring Sweden’s serene landscapes. They take on an especially magical dimension during Christmas. Helena’s festive decor features delicate snowflakes, handcrafted natural ornaments, and tales of Nordic folklore. All these elements converge in beautiful images that seamlessly meld tradition with her profound love for nature

2. LIVING WITH LANDYN | LIFE + STYLE @livingwithlandyn 349K on Instagram

Landyn is a Nashville-based blogger and holiday influencer. Over the years, friends frequently inquired about her style choices and recipes. Eventually, she took the hint and realized her flair for curating could resonate beyond her inner circle. She began consigning clothes online and eventually built a platform to share everything she adores. Today, she’s cultivated a devoted community of enthusiastic women (and a few of their husbands) who look to her for style tips, cosmetic recommendations, and foolproof dinner recipes. Landyn cherishes this bond. She believes in the mutual support and love she and her followers share. During the winter holidays, her content shines the brightest.

3. Taryn Newton @tarynnewton 761K on Instagram

Taryn embraces the beautiful chaos that comes with life. Acknowledging the mess was crucial for her to establish her business, nurture her family, become a homeowner, and initiate this thriving community. She believes in showcasing the challenges behind every triumph. Her humble blog has blossomed into a vibrant hub. But its sense of intimacy remains intact. It’s evident how profoundly thankful Taryn is for every individual who’s part of it. Her content especially shines during the holiday season with festive family pajamas and stunning home decor. 

4. Mallory Ervin @malloryervin 976K on Instagram

Mallory Ervin is a Nashville-based, multifaceted talent with a successful YouTube channel, popular blog, and bestselling book. She came into the spotlight after securing a runner-up position in the Miss America Pageant. After that, she competed in two seasons of The Amazing Race. Her journey has been both eclectic and inspiring. While her pursuit of perfectionism once took a toll, intensive introspection helped Mallory redefine success. Her content now mirrors this transformation, blending life lessons with lighter topics like fashion, beauty, and motherhood. Mallory’s ultimate goal is to guide others from mere existence to a fulfilling life. As a holiday influencer, she creates content that is inspiring, stunning, and creative! 

5. Elsie + Emma @abeautifulmess 655K on Instagram

Elsie Larson and Emma Chapman are the creative geniuses behind the blog, A Beautiful Mess, established in 2007. With over 4,500 posts to date, they offer an array of recipes, craft projects, room tours, and more. Their content particularly shines during the holiday seasons. They provide everything from handmade card tutorials to front-door decor ideas, ensuring readers have all they need for festive celebrations.

6. Kara Whitten @kailochic 167K on Instagram

Kara is a Texas-based product designer and maker. She’s the creative force behind Kailo Chic. Her vibrant and colorful craft projects have been prominently featured on Elise and Emma’s blog A Beautiful Mess. In addition to her design prowess, she passionately shares her work and insights, showcasing her multifaceted talents in the world of crafting. Her Instagram is filled with stunning rainbow crafts and recipes for all of the holidays. Around November and December, her content really shines. Her Christmas decorations feature a beautiful rainbow twist that is eye-catching and inspiring. This less-than-traditional aesthetic makes her a standout holiday influencer.

7. Sam Ushiro @aww.sam 326K on Instagram

Sam Ushiro, the innovative force and dessert lover behind the blog Aww Sam, infuses everyday life with joy. Beyond her celebratory projects, she’s passionate about seeking the best donuts in New York City, experimenting with delectable dessert recipes, and immersing herself in French films. She defines her look as “retro style with a modern twist.” During festive periods, she offers a vibrant, rainbow-inspired spin on traditional holiday aesthetics we cherish.

8. Anne @thestylevisitor 567K on Instagram

Anne Britt de Wit is the style icon behind the Instagram account, The Style Visitor. Coming to our screens from Amsterdam, she is a freelance social media manager, copywriter, content marketer, content creator, and Instagram specialist. Her feed is filled with outfit ideas and inspiration for the holiday season that anyone can recreate! 

9. Kiel James Patrick @kjp 1.2M on Instagram

Every December, KJP unveils an Instagram Reel adorned with twinkling lights and snowy winter landscapes. It heralds the imminent embrace of the festive season. Kiel James Patrick, known as KJP, is a distinguished holiday influencer. He’s celebrated among Christmas enthusiasts and creators who revel in winter content. Each year, as snow blankets the ground and the atmosphere fills with holiday cheer, KJP unveils enchanting visuals portraying Christmas in New England. His content masterfully combines sophistication with seasonal allure, presenting a delightful and artistically refined view for all aficionados of this magical season.

10. Nabela @nabela 7.6M on TikTok

Nabela Noor, a first-generation Bangladeshi American, is a multi-faceted designer, author, and entrepreneur. Motivated by a lack of Bengali and South Asian representation during her youth, she’s now a beacon for over 10 million followers across platforms. She’s amassed over 1.5 billion views and champions self-love and representation. She launched Nabela Noor Home, offering modern homemaking tips and artisan-crafted products from Pennsylvania and Bangladesh. Her brand, Zeba, reimagines clothing sizes for all. And in 2021, she introduced Beautifully Me, a children’s book promoting early self-worth. Alongside her husband, Seth, Nabela founded Noor House, an organization supporting girls’ education in Bangladesh. Now, as a new mother, she continues to evolve, with accolades from Architectural Digest, Rolling Stone, and more.

11. The Elf on the Shelf @elfontheshelf 298K on Instagram

Elf on the Shelf has become a household name, bringing festive mischief to countless homes during the holiday season. While many associate him primarily with Christmas antics, a glance at The Elf on the Shelf’s Instagram reveals that this playful character is busy throughout the year. On their feed, the little elf embarks on a series of delightful escapades, proving that his adventurous spirit isn’t confined to just the winter months. Whether it’s summer or spring, the elf ensures there’s always a touch of magic and fun in the air.

Create Content Worth Celebrating with Holiday Influencers

It’s time to embrace the cozy, twinkling allure of the winter holidays. These holiday influencers will guide us by the vibrant tapestry of content they create. Their creativity has adorned our feeds like the finest tinsel, each post a bauble of inspiration to make our celebrations shine a little brighter.

As the days grow shorter and we gather closer to the warmth of hearth and home, we carry with us the merriment and the memories created. By holiday influencers like these, and in the heart of our own traditions.

May the magic spun by these holiday influencers linger, like the softest snowfall, as we look ahead to a new year brimming with possibility. Let’s raise a glass to the moments we’ve shared and the ones yet to come, cherishing the most wonderful time of the year that has, once again, united us all in celebration and cheer. 

If you’d like help selecting holiday influencers for your upcoming campaigns, please don’t hesitate to reach out. Our experts are here to help. Schedule a strategy call today.

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 11 Holiday Influencers Ready to Deck the Halls appeared first on The Shelf Full-Service Influencer Marketing.

Our Favorite Halloween Influencers Serving Up Chills and Thrills

These are the creators who, with their passion and talent, truly encapsulate the essence of this haunted holiday. We’re talking about the makeup maestros who can transform faces into eerie entities. The DIY crafters who bring to life the most ghoulish of designs. And the decorators whose spaces brim with all things supernatural. To celebrate, we’ve curated a list of our top 13 (a deliciously spooky number) Halloween influencers. These creators will fill your feed with every phantom, poltergeist, and pumpkin imaginable. Dive in, if you dare!

1. Mimi Choi @mimles

Mimi Choi is THE professional illusion artist. Her insane illusion makeup art is taking TikTok and the whole internet by storm. She is based in Vancouver and acclaimed for her innovative illusionary style. It’s earned her international recognition and a substantial following on most platforms since her graduation from Blanche Macdonald Centre in 2014. 

Originally from Macau, she immigrated to Canada in the 1990s. She melds inspiration from her diverse background, surreal art, and vivid sleep paralysis experiences to create her distinctive, macabre looks. 

In addition to instructing at her alma mater, Mimi conducts global masterclasses. She also works as a freelance artistic director for prominent brands, such as NYX Professional Makeup and Burberry. Her transformative work has been featured across various platforms in pop culture. In 2019, she designed the widely acclaimed Met Gala look for actor/model Ezra Miller.

2. Little Ms. Scare All @littlems_scareall

Known as Little Ms. Scare All or ‘Your Fairy Gothmother,’ Jessica Smith embodies Halloween aesthetics every day, showcasing her passion for gothic attire and makeup. She delivers a unique blend of spooky style, relatable memes, and insightful makeup tutorials. 

Her content serves a vast audience seeking macabre aesthetics fused with humor and style. It’s no wonder she’s a sought-after personality, especially during the Halloween season. Fans and fellow Halloween creators alike flock for her enriching and creative insights.

3. Miranda @spookylittlehalloween 

Miranda is Minneapolis’s friendly neighborhood ghoul. Like many other creators on this list, she loves to celebrate October 31st year-round. She enchants spooky enthusiasts with inspirations for decorations, DIYs, and parties on her blog. And she goes the extra mile supplementing them with enthralling playlists, optimal year-round shopping spots, and festive recipes. 

During the Halloween season, she diligently informs her followers about the newest spooky products on store shelves. But her holiday haunts don’t stop there. She explores the amalgamation of various holidays with Halloween-themed twists, such as Spooky Christmas and Valoween to Summerween. 

Fans look forward to a sprinkle of spookiness in their mail when she periodically sends out zines and full-size magazines. (The 2023 edition is currently available in her shop.) For aficionados of the Halloween lifestyle, her corner of the web serves as a perfect refuge. There, every day is a Halloween celebration.

4. Venus Halloween @halloweenxo 

Venus Halloween, a year-round Halloween influencer, has been a source of festive and spooky content for over a decade. In her world, every day is a Halloween celebration. 

With her distinctive black and orange Instagram feed, Venus unveils a mix of shopping hauls and innovative DIY projects. This year, she is actively participating in #31mugsofhalloween, revealing a unique Halloween-related mug each day. 

Residing in Orange County, California, Venus frequently shares her regional festive adventures. She’s a source of daily inspiration for Halloween enthusiasts in SoCal and beyond. Her impactful presence and creative endeavors make her a standout figure among Halloween creators. She’s a go-to influencer for those seeking to immerse themselves in the Halloween spirit 365 days a year! 

5. Snitchery @snitchery 

Eleanor Barnes is better known as Snitchery to her millions of followers across TikTok and Instagram. She has effectively merged the realms of beauty and cosplay, shaping a unique niche in the Halloween influencer world. 

Her artistic facial creations have captured the attention of numerous beauty brands. She’s worked with household names like MAC, Tarte, Too Faced, and her favorite, Milk Makeup. 

Eventually, Barnes transitioned her content focus to beauty-centered cosplay. Her long-standing passion garnered support from brands like Fenty Beauty even as she maintained her unique aesthetic. It’s no wonder she’s quickly gained a substantial following. Snitchery amassed 3.9 million followers thanks to her distinctive, beauty-focused cosplay content that sets her apart in both communities.

6. Sarah @the_pumpkin_queen 

Sarah Cooke, known as The Pumpkin Queen on Instagram, has captivated the Halloween enthusiast community. Her enchanting, spooky feed is a delightful mix of festive memes and haunting Halloween decorations. As a prominent Halloween influencer, she significantly impacts the Halloween-loving audience. She’s constantly sharing content that resonates with those who adore the spooky season. 

The Pumpkin Queen brings a unique flavor of cute yet eerie aesthetics to her followers. Her Etsy shop, GOREnaments, is a treasure trove for fans. It offers a variety of horror-themed stationery items and ornaments. The products allow aficionados to imbue their lives with the Halloween spirit all year long. 

Her innovative approach intertwines the cute with the spooky, making her a distinguished figure in the sea of Halloween creators.

7. Sam @halloweenhappy 

Sam is the creator behind the vibrant Halloween Happy account on Instagram. Her spooky lifestyle content has successfully garnered the attention of thousands across Instagram and Facebook. 

More impressively, her distinct approach to Halloween-centered content captured the fascination of The Drew Barrymore Show. Her appearance on the daytime program gave a wider audience a glimpse into her haunting hometown of Salem, Massachusetts. 

Within the expansive realm of Halloween influencers, Sam stands out. She offers her followers a journey through haunting hauls, innovative décor inspiration, and festive planning ideas, fostering a year-round Halloween ambiance. She seamlessly blends the mystical allure of Salem with her passion for all things Halloween. Her social media platforms are hubs for those seeking to inject a dose of spookiness into their lives.

8. Sydney Nicole Addams @sydneynicoleaddams 

Sydney Nicole Addams is a Halloween influencer to watch. She captivates her audience with makeup looks that are simultaneously haunting, intimidating, and intricate. While her creations may appear daunting, she provides extensive tutorials, allowing enthusiasts to replicate her spine-chilling looks. 

Whether it’s the chaotic charm of Harley Quinn or the ethereal allure of the Corpse Bride, Sydney adeptly guides her followers through transformations into iconic characters. Additionally, her platforms are rich with discount codes, offering her followers exclusive access to savings on her favored makeup products. She’s a go-to resource for accessible, affordable Halloween makeup inspiration and instruction. 

9. Kiel James Patrick @kjp 

Every July, KJP releases an Instagram Reel laden with pumpkins and vivid fall leaves. It signals the impending arrival of the spooky season. Kiel James Patrick, known as KJP, has long been a staple in social media circles. He’s well-known among Halloween influencers and creators with a penchant for fall content. 

KJP’s immersive photos and videos encapsulate the essence of the quintessential New England lifestyle. They evoke a sense of timeless charm and scenic beauty. Each year, as the leaves begin to change and the air turns crisp, KJP shares mesmerizing images that paint a picture of Halloween in New England.

His content features a seamless blend of elegance and seasonal charm. He provides a unique and aesthetically pleasing perspective to all lovers of this bewitching season.

10. Alessandra Dell’Oso @delizieinquota 

Alessandra Dell’ Oso transports her followers straight into the enchanting heart of Italian woods. Her autumn-infused feed features a world where the magic of fall and the splendor of Halloween converge seamlessly. 

This creator’s bilingual content, articulated both in Italian and English, captivates a global audience. Followers savor her delectable fall recipes and recreate the culinary treats she shares. 

Aside from cooking, Alessandra’s content features DIY craft inspo, cozy outfit ideas, and autumnal experiences. Her uniquely Italian twist to the seasonal celebration keeps fans flocking back for more.

11. Lily @pintsizedphoto

Lily is the ingenious creator behind the lifestyle and fashion blog, Pint Sized Beauty. Her passion for Halloween and fall translate to engaging content that captivates over 190 thousand followers on TikTok. 

Broadcasting from her quaint English town, Lily’s feed is a delightful concoction of autumnal vibes. She showcases eclectic Halloween finds, fall recipes, and seasonal outfit inspo. 

Every piece of content she crafts resonates with a warmth synonymous with fall, interspersed with the thrilling allure of Halloween. Her unique blend of fashion-forward and seasonally-inspired content continues to shape trends. This Halloween influencer inspires a global audience eager to experience the charm of an English autumn.

12. Lori Castellon @ghoul.at.heart 

Are you hosting a haunted house party? Or a cozy movie night in? If you’re still planning your menu, don’t worry. Lori Castellon has you covered. Her page is full of the most creative Halloween recipes and tablescapes for your future ghoulish gatherings.

The creator of Castellon’s Kitchen is always cooking up Halloween-centric creations. Recently, she decided to designate a unique platform exclusively for her Halloween obsession. Her new blog Ghoul at Heart delves deeper into the essence of this haunting celebration.

Lori’s affinity for Halloween is a nostalgic journey back to her childhood. Her creations invoke memories of autumn walks, school costume parades, and homemade Jack-o-lantern cupcakes. At the end of the day, it’s clear Lori has always been a Ghoul at Heart.

13. Erin @spookygobragh  

No description suits Erin’s feed better than her own.  “You’ll get a lot of ghosts, orange, and mugs,” she says. Sprinkle in some pumpkins and awesome festive finds and you’ve got her account covered. She’s a simple and effective Halloween influencer proving sometimes it’s best to stick with the basics.

The Trick of Finding the Best Halloween Influencers is our Treat for You

Our journey through this eerie season has been all the more thrilling with this incredible array of talent. From faces painted with tales of horror to spaces that echo with ghostly whispers, our curated list of 13 Halloween creators offers a variet of spooky spirit. 

These Halloween influencers prove the heart of this holiday lies in the artistry that brings shadows to life. They’ve filled our feeds and hearts with phantoms, poltergeists, and pumpkins. If you’d like help finding influencers for your next festive campaign, schedule a strategy call with one of our experts. Until next year, may your days be filled with chills, thrills, and endless Halloween inspiration!

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 13 Halloween Influencers to Follow This Spooky Season appeared first on The Shelf Full-Service Influencer Marketing.

We’re about to take you on a whirlwind tour of some of the most influential Hispanic and Latin influencers in the digital space. National Hispanic Heritage Month is celebrated from September 15 to October 15. So we thought it was fitting to commemorate this period by spotlighting our adored Hispanic and Latin influencers. They’re artists, entrepreneurs, beauty gurus, fitness enthusiasts, and so much more. These creators are making waves across various platforms, inspiring millions with their passion and creativity. So, buckle up!

Fan-Favorite Hispanic and Latin Influencers

We’re excited to share our curated list of favorite Hispanic and Latin influencers. They’re not just shaping their community. They’re redefining the digital world. Let’s dive in!

1. Melo @naturallymelonie 1.3M on TikTok

Naturally Melonie is the TikTok sensation we didn’t know we needed. Coming to our phones from Atlanta, she’s a comedian, actress, and singer all wrapped up in one hilarious package. Her claim to fame? Giving suburban couples’ lives a hilariously unexpected twist like this video here. But she didn’t stop there. She dropped a viral video where she played trickster sisters, getting over two million views overnight. With 1.3 million followers on TikTok, her account is a weekly dose of hilarious skits and spot-on character impersonations.

2. Mike Alfaro aka Millennial Lotería @millennialloteria 99.4K on Instagram 

Mike Alfaro, the mastermind behind Millennial Lotería, has brilliantly reinvented the age-old “Mexican Bingo” into a hilarious reflection of today’s millennial generation. As a Creative Director hailing from Guatemala, he’s not only revamped la lotería. He’s also leveraged his Hispanic insights to steer award-winning multicultural advertising campaigns from sunny Los Angeles. What started as an Instagram experiment skyrocketed to 99,400 dedicated followers and even graced the pages of The New York Times. It’s a testament to the power of representation in our modern world – where laughter and culture unite us all!

3. Jennifer Hernandez @makeupandtatt2 36.4K on Instagram

Jennifer Hernandez’s makeup journey kicked off at the tender age of 17, defying the norms of your typical teenage obsession. She found herself in a small makeup class led by none other than the legendary Priscilla Ono. Priscilla helped launch Jennifer into the world of makeup artistry. Freelancing for all occasions became her forte, and she even took a shot at conquering the Instagram makeup scene. When life took an unexpected twist in store for Jennifer, she temporarily shelved her Insta dreams, relegating makeup to the backseat. But this resilient artist made a comeback. In 2018, she made a triumphant return with a fresh approach, sharing makeup and tutorials online. Lo and behold, her page blossomed into a makeup paradise.

4. Leslie Gonzalez @drlesliegonzalez 49.3K on Instagram

Dr. Leslie Gonzalez, a resident physician in Chicago, Illinois, is a published author in HIV clinical research, a prominent Latinx doctor, and a passionate advocate for equity in medicine. She’s also the founder and CEO of Latinx en Medicina (LXMED), a digital media platform dedicated to Latinx health. Dr. Gonzalez’s multifaceted career encompasses groundbreaking medical research, a commitment to addressing healthcare disparities, and the creation of a vital resource hub for the Latinx community. She’s a true leader in healthcare.

5. Dr. Alexandra Lourdes @alexandra_lourdes 373K on Instagram

Dr. Alexandra Lourdes, PhD, is not just a scholar. She’s a powerhouse entrepreneur with a side of wit. Armed with a PhD in Higher Education from UNLV, she ventured into the wild world of social media startups. In 2015, Alex and her partner Lin spotted a gap in the interactive marketing market and conjured up The Refined Agency. They swiftly claimed the throne as Las Vegas’ premier interactive marketing maestros. This success led to the birth of Refined Hospitality. It’s now home to Café Lola, Saint Honoré Doughnuts and Beignets, and Pizza Anonymous. Oh, and did we mention she’s a founding member of the Women’s Hospitality Initiative and a top influencer in the Las Vegas entrepreneurial scene? 

6. Marcello Hernandez @marcellohdz 527K on Instagram

Marcello Hernandez, born and raised in Miami, is a true comedy chameleon with a background as diverse as his punchlines. With roots that span from the vibrant culture of Cuba through his mother, to the spirited Dominican heritage courtesy of his father, Marcello brings a unique blend of humor to the stage. In 2019, he packed his bags and set sail for the comedy epicenter of the world, New York City. He was determined to make his mark in the stand-up universe. In 2022, he was handpicked for the coveted Just for Laughs New Face of Comedy. To top it off, Marcello made a big splash by joining the prestigious cast of Saturday Night Live as a featured player right before the 48th season kicked off in the same year.

7. Stevie Van Horn @stevieyaaaay 93.9K on Instagram

Stevie Van Horn, the visionary behind YAYFOREARTH, an eco-conscious lotion company, is not just a founder. She’s a sustainability evangelist based in Boulder, CO, where low-waste living is a way of life. Her deep-rooted belief that every daily action contributes significantly to a brighter future drives her mission. Having grown up in the pristine mountains of Colorado, she’s always had an unwavering dedication to nature. Through her all-natural products, Stevie aims to spark a broader dialogue about how our choices impact the planet. She fosters discussions on earth conservation and climate change.

8. Bekah Martinez @bekah 687K on Instagram

Bekah Martinez was once best known for her strikingly short hair and mysteriously missing age on her Bachelor chyron. She made waves in 2018 as a contestant on Arie Luyendyk Jr.’s season of the reality show. Since her TV stint, she’s evolved from the young woman who made Bachelor Nation detectives everywhere scratch their heads, to a fearless advocate for all things natural, motherhood, and social issues. Juggling her podcast, “Chatty Broads,” a growing family, and an unapologetically candid Instagram presence, Bekah has proven that there’s life after roses. And it might not always involve perfectly curated photos or an age reveal.

9. Will Hidalgo @radicalhidalgo 1.7M on TikTok

Willy Hidalgo is the master of comedy skits that dive into his Hispanic heritage. Since his grand TikTok entrance in November 2019, he’s attracted a whopping 1.7 million followers. This latin influencer proves that bilingual comedy — like his hilarious take on juggling English and Spanish simultaneously — really hits a nerve (or funny bone). When he’s on TikTok, you can catch his antics on his self-titled YouTube channel or on Instagram, @willyhidalgo_. 

10. Lauren Arboleda  @foodfromtheheart 193K on Instagram

Lauren Arboleda Is the spirited force behind Food From the Heart,. She descends from Colombia and now works her culinary magic in Miami. As a self-taught chef, certified health enthusiast, and crowned champ of MasterChef Latino 2019, Lauren’s not just cooking; she’s creating edible love stories. With a focus on organic ingredients and a holistic approach to food, she believes in intertwining all five senses in the kitchen. But Lauren’s passion doesn’t stop at the plate. A fervent advocate for environmental consciousness and natural beauty, she’s on a mission to cultivate a toxin-free space. Both for her family and her substantial social media following. She urges everyone to rediscover the romance of home-cooked meals — a gesture of love for oneself and those we cherish.

11. David Lopez @davidlopezfilms 1.7M on YouTube

The former Vine sensation (RIP Vine), David Lopez, has seamlessly transitioned from short bursts of hilarious skits to crafting intricate sketches. While comedy remains his mainstay, David occasionally ventures into sketches with a more somber tone. He’s definitely got versatility in the world of content creation. Since Vine’s departure, he hasn’t missed a beat, amassing a significant following across various social media platforms. We’re talking 1.7 million subscribers on YouTube and 976 thousand followers on Instagram! Lopez continues to engage with fans, sharing insights and expanding his digital empire. 

12. Fernanda Romero @fernandaromeroo 371K on Instagram

Fernanda Romero wears more hats than a milliner’s shop! She’s not only an actress and mid-tier influencer. She’s also the vocal powerhouse behind her band, The White Cherries. But wait, there’s more! Fernanda moonlights as the CEO of Vita Parfum, where she’s revolutionizing the world of scents with oil-based fragrances. Inspired by life’s four basic elements — Aer, Flamma, Aqua, & Terra — her fragrances might just be the fifth element you didn’t know you needed. Talk about a multi-elemental talent!

13. Luisa Fernanda W @luisafernandaw 18.9M on Instagram 

Luisa Fernanda W is arguably one of Colombia’s most prized creators. She has an Instagram following larger than many countries’ populations! She has around 19 million followers on Instagram. And a YouTube subscriber count of over 4.5 million. Luisa is clearly the queen of social media real estate. But here’s the kicker: she stumbled into this social media stardom quite by accident. Back in 2013, her Instagram account was merely a fun sandbox for creativity. Now, besides rocking the social media charts, she serenades the world with catchy tunes. Find her songs like “Así Soy Yo”, “Beso de Desayuno”, and “Bloqueo” on Spotify. From accidental influencer to intentional superstar, Luisa has shown there’s no telling where a “creative outlet” might lead.

14. Paola Alberdi @paolaalberdi 1.1M on Instagram 

Paola Alberdi is the brains behind the fashion blog Blank Itinerary. She now stuns over 1.1 million Instagram fans with her impeccable style. But she once played the courts and fields of high school basketball, soccer, and tennis. Who knew this international business student would swap ball games for the haute couture lanes of New York Fashion Week? Paola launched her trendsetting journey in 2014. And she quickly became the go-to gal for brands like CoverGirl and TRESemme. She even inked her style tales for Vogue Mexico. 

That’s a Wrap on our Favorite Hispanic and Latin Influencers this Month

And there you have it, our roundup of fan-favorite Hispanic and Latin influencers making waves in the digital sphere. From artists to entrepreneurs, each one of them is a testament to the rich cultural heritage they represent. They inspire us with their work, passion, and undeniable spirit. As we celebrate National Hispanic Heritage Month, let’s take a moment to appreciate these extraordinary influencers.

We encourage you to follow, support, and take inspiration from these remarkable individuals. After all, diversity is the spice of life. These influencers definitely add a vibrant flavor to our digital landscape. If you need help selecting latin influencers for your next campaign, check out our guide to influencer selection. Or schedule a strategy call with one of our experts.

Happy National Hispanic Heritage Month!

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 14 Latin Influencers to Follow this Hispanic Heritage Month appeared first on The Shelf Full-Service Influencer Marketing.

As we gear up for New York Fashion Week, there is truly no better time to unveil our list of fan favorite fashion and lifestyle influencers. Here at The Shelf, we know the importance of keeping up with influencer trends, and these fashion aficionados are keeping us current.

Fashion Influencers We Love to Follow

These trendsetters are setting the pace in the industry and captivating audiences with their unique style and refreshing perspectives. Let’s dive in and get a sneak peek at the fashion influencers who are shaping the world of fashion one post at a time.

Sammi Jefcoate @sammijefcoate

With 3.5 million fashion fans across her social channels, Sammi Jefcoate has been serving sartorial realness since 2017. Launching with “get the look” snippets and evolving with her snazzy “let’s get dressed” TikToks, she’s become a style guru dedicated to showing others how to dress for themselves. The latest twist? She’s now the brainchild behind the chic brand, ĀRDĒO. 

Victoria Paris @victoriaparis

Victoria Paris, “the only living girl,” launched to fame amidst 2020’s global stay-at-home fashion show. Followers initially came for the threads but stayed for her candid charisma. Fast forward, and while she’s juggling brand deals like a pro, our 24-year-old thrift queen remains steadfastly on-brand: a chaotic train of thoughts and fantastic fashion. 

Chriselle Lim @chrisellelim

Originally YouTube’s style siren, Chriselle Lim has made her mark on Instagram and TikTok as well, graciously accepting the moniker “rich mum.” As her digital empire has expanded, so have the glimpses into her life. When she turned the page on a new chapter involving her divorce, her content morphed from fashion frames to heartfelt reels. When it comes to fashion and lifestyle, Chriselle can definitely do both.

Yolande Macon @thelanguageofyolande

Yolanda Macon is a fashion maven whose style seamlessly bridges the gap between the past and present. With a penchant for vibrant hues and unexpected pairings, her aesthetic can best be described as a rich tapestry of colorful, nostalgic influences blended with a contemporary edge. Yolanda’s ensembles often resonate with the bold dynamism of the 70s divas, the polished panache of the 80s preps, and the iconic flair of Black Americans who were instrumental in defining the fashion landscapes of the 90s and 00s. Her deep reverence for the diverse epochs of fashion is evident in every ensemble she crafts, making her a true connoisseur of style that transcends time.

Rochelle Johnson @iambeauticurve

Tagging herself as blogger, plus size style guru, and Mom, Rochelle turned Beauticurve.com into a one-stop-shop for everything fabulous and full-sized. She’s worked with brands big and small, from Macy’s and Walmart to Baby Creed. Rochelle is one fashion Influencer who knows how to live, and mother, beautifully.

Claire Rose Cliteur @clairerose

Jetting from New York to Monaco and now landing in London, Claire Rose tailors her style to each city’s fashion ethos. She didn’t just stumble upon fashion. She wore her childhood hearing impairment as a badge, letting it nudge into the world of haute couture. Early accolades in her pocket, she’s now the It Girl on every fashion insider’s radar, serving up consistent looks worth drooling over.

Pernille Teisbaek @pernilleteibaek 

Pernille Teisbaek, the Scandinavian fashion influencer and stylist is known for her creative consulting and amazing interior design. She and her husband founded Rains, a rainwear brand that has a contemporary reinterpretation of the classic raincoat we all know. She’s all about ageless chic with a dash of Scandinavian “eco-glam.” Because who says saving the planet can’t be stylish? 

Candace Marie @marie_mag_ 

Candace Marie does it all. She’s a social media maven by day, Parsons professor by evening, and savior of corporate chic by night with her initiative, Black In Corporate. Touted as an ‘unsung hero of the fashion industry’ by American VOGUE, she isn’t just any fashion influencer. She’s fashion’s equivalent of a triple-threat. Her Insta feed? A masterclass in how to be effortlessly cool. Showcasing everything from avant-garde shapes to the next big design names, Candace is the ultimate inspo.

Vanessa Hong @vanessahong 

From biochem brainiac to fashion’s fiercest influencer, Vanessa Hong swapped test tubes for Jimmy Choos. She’s crafting a unique style language that’s haute couture, edgy, and definitely has chemistry. With credits from modeling to molding faux fur sensations (Lady Gaga’s a fan!), she’s also the creative compass for names like Phillip Lim and a voice for AAPI causes. Her Instagram offers wellness inspo sprinkled with star-studded chats on her podcast. Nowadays, she’s all about greening the fashion scene. When she’s not revolutionizing runways, she’s perfecting her downward dog and dishing out plant-based delights. 

Bretman Rock @bretmanrock 

Bretman Rock isn’t just a digital diva sporting genderfluid glam and a sense of humor sharper than his contour. With 45 million global followers, you might’ve caught his antics on MTV’s Following or his YouTube stint 30 Days With. Touted in Forbes’ 30 Under 30 and crowned the Beauty Influencer of the Year in 2019, Bretman’s resume is as fabulous as his wardrobe. Proving you can clinch global stardom and still remain fiercely, fabulously you.

Dylan Mulvaney @dylanmulvaney 

Dylan Mulvaney, TikTok’s American sensation, took a pandemic transformation and spun it into a whopping 10 million followers by 2023. Remember when you baked banana bread during quarantine? Dylan chronicled her gender transition with her smash hit series, “Days of Girlhood.” Clocking in a billion views, she even had a pow-wow with President Biden about trans rights. From pandemic pastimes to presidential parleys – Dylan’s journey is the stuff of TikTok legend!

Niamh Adkins @niamhadkins 

Ever met someone who turns awkward into high fashion? Niamh Adkins, a British-South African TikTok sensation, did just that. She skyrocketed from 30,000 followers to a whopping 2.2 million faster than you can say “double-tap.” The Manhattan-based creator is not content with being an Instagram diva. Our model-turned-actress also played royalty in the TV movie Enzo Fast. From catwalks to TV screens, with a twist of odd humor, Niamh’s truly the queen of versatility!

Joe Ando @joeando 

Joe Ando-Hirsh was once known for warding off zombies in The Walking Dead and popping up in movies like The Box With Jacqueline. He now has TikTok drooling over his chic fashion creations. After graduating from FIT, Joe pivoted from acting to design dreamy clothes, like the iconic black jacket with a heart – his signature touch. He started going viral for dressing his fashion influencer girlfriend, Niamh Adkins, with his stunning designs. Joe’s mix of acting, design, and content creation is a talent buffet we can’t get enough of!

Gunnar Deatherage @gunnardeatherage 

Gunnar, the self-proclaimed “Modern Renaissance Man,” has tried on more career hats than he’s designed collections, and that’s saying something. From flaunting his quirky aesthetic on “Project Runway” (with over 20 collections showcased from New York to Chicago), to weaving art magic as the art director for mags like The Voice of Louisville, it’s no wonder Lady Gaga wears his designs. Now LA’s newest import, he’s crafting sets for bigwigs like Ariana Grande and Katy Perry with Nomad Art and Design.

Finding Fashion Influencers for Your Brand

Each of these fashion influencers demonstrate inspiring creativity and passion. They’re revolutionizing our ideas of fashion and empowering their followers to express themselves through personal style. As they continue to redefine norms and break boundaries, we are thrilled to see what they will bring to the table during New York Fashion Week. Keep a close eye on these lifestyle influencers as they continue to reshape the fashion landscape with their innovative ideas and unique perspectives.

Are you looking to run a fashion or lifestyle campaign? Want some guidance on your influencer marketing strategy? We can help! Schedule a strategy call with our experts. We’ll help you find the fashion-forward influencers who fit your brand style, vision, and goals.

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 14 Fashion and Lifestyle Influencers to Follow this Fashion Week appeared first on The Shelf Full-Service Influencer Marketing.

Many major brands recognize that their futures are tied to their ability create positive experiences and memories. That means making sure they deploy marketing strategies which endear them to every generation. Retailers and brands like Walmart and Target have been investing in influencer partnerships to sell everything from toys to luxury apparel. And influencer campaigns that feature young creators have proven to be pretty effective.

This roundup includes kidfluencers and siblings all grown up, so any brand can make their influencer marketing a family affair. We found 16 sets of young creators who are siblings (and quite a few twin and triplet sets) that we like following across social media.

Okay, here we go — our top list of siblings influencers who share some pretty cool aspects of their lives with us on social media. These teams span a range of ages, niches, and interests, so you’re sure to find a set of sibfluencers right for your brand.

Triplet Influencers Zalen, Kaleb, and Malek Belizaire

Introducing the Driplets: three guys who not only share the same birthday, but probably the same brainwave! They’re the triple threat Zalen, Kaleb, and Malek. With 5.9 million TiKTok followers, it’s clear their content is more magnetic than a cat video marathon. It features triplet content, from sibling challenges to games to taste tests. Just a heads up – there’s a Driplets store forecasted worldwide. Grab your umbrellas!

Twin Influencers Taytum and Oakley Fisher

The cherub-faced Fisher Twins have amassed quite the following. More than 3.1 million people follow the twins on Instagram. And the Fisher Family YouTube vlog, Kyler and Mad, boasts an additional 3 million subs.

These tiny tots are more than social influencers. They keep busy by engaging in traditional modeling, print work, commercials, and movies. They’ve worked with a few brands, including House of Emmerson, a curated online boutique targeting stylish little girls.

Sibling Influencers Stella and Blaise Bennett

Meet Stella & Blaise: the under-15 dream team! At 13 & 11, they’ve strutted more catwalks and shot more commercials than most adults have attended boring meetings. When not in the spotlight, Stella’s busy dropping hip-hop dance moves, while Blaise juggles bending it like Beckham in soccer and scoring touchdowns.

The pair recently designed a collection of kids apparel for Epic Threads that was sold at Macy’s stores that was aimed at being comfy, stylish, and playful. Watch out world, these kids have Instagrammable hobbies… and a fierce portfolio!

Triplet Influencers Andrea, Arianna, and Athena Levesque

Meet the Levesque Triplets: Andrea, Arianna, and Athena. They’re not just another set of identicals triplets. Born in Boston but Cape Cod-raised, these three traded matching outfits for diplomas, spanning Fashion Design to Education.

While they’ve graced your screens from MTV to ‘Good Morning America,’ and even strutted their synchronized stuff at New York Fashion Week, don’t mistake them for mere triple-threats. They’ve sung in “Halloween Kills”, played the dating game on MTV, dazzled in Wonder Woman-esque Oscar gowns, and just for the record, Andrea moonlights as an LGBTQ+ YA mystery author.

Twin Influencers Elisha and Renee Herbert

From the Aussie outback to global stardom, Elisha and Renee Herbert aren’t just twins – they’re a double dose of influencer brilliance! Discovered at 15 by Peppermayo via Instagram (talk about sliding into success), these siblings now juggle around 1.6 million Instagram followers each.

Plus a sizzling YouTube channel and even eco-chic swimwear, Jumelle. (Because why not save the planet while looking fabulous?) From veganism to climate activism, these two are ticking all the influencer boxes, ensuring they’re not just “trending” but are in for the long haul. Watch out world, the Herbert twins are equal parts sass, class, and (sustainable) flash!

Twin Influencers Emilio and Ivan Martinez

Meet Ivan and Emilio Martinez, also known as “The Martinez Twins”: Catalonia’s finest exports since tapas, now spicing up LA. Born in ’99, these 24-year-old twins once rolled with Jake Paul’s Team 10, but now they’re running their own YouTube show, dishing out vlogs, pranks, and tunes. Emilio has 19.3M followers on Instagram and Ivan has 20.9M. 

Triplet Influencers Elnaz, Tanaz, and Golnaz Hakkak

Meet the threepeat chic feat – Elnaz, Tanaz, and Golnaz. These identical triple threat-lets are slaying Instagram with their unmatched style. With followers like Christine Barberich and Giovanna Engelbert, their endorsement list is more exclusive than a VIP lounge at Fashion Week. So, when they say “three’s a crowd,” they mean a seriously stylish and elite crowd!

Sibling Influencers Shelcy and Christy Joseph

While most of us turned into couch potatoes during the pandemic, sisters Shelcy and Christy Joseph were busy leveling up their game! They spiced up their already sizzling @NYCxClothes style feed, and as if that wasn’t enough, they cooked up NYCxStudio in July – your go-to consultancy for brand storytelling with a dash of diversity.

And Shelcy? Oh, she’s the Fashion Editor at PopSugar by day. These Brooklyn-based, Haiti-originated sisters are on a mission: make fashion diverse, inclusive, and fabulous.

Recently, they popped over to ‘The Partner Ship’ podcast, not just to brag about their entrepreneurial journey, but to also spill the tea on balancing sisterhood with businesshood.

Twinfluencers The Dolan Twins

Starting on Vine at 13, Ethan and Grayson swiftly expanded to YouTube, Instagram, and Twitter. By 2019, Louis Vuitton noticed their style, inviting them to a summer exhibition. After nearly a decade online, their humor and charm are irresistible. While Ethan’s taken, dating influencer Kristina Alice, Grayson’s relationship status? TBD. So, ladies, keep your hopes up!

Sibling Influencers Omi, Rish, and Aash Jikaria

The Jikaria Sisters are NYC’s ultimate dance divas, shimmying their way from classical Indian twirls to hip-hop grooves in the Big Apple’s coolest nooks. Much like how Kate Spade New York embeds the city’s vibe into every quirky phone case or iconic Sam bag (which, by the way, the sisters totally rock), these ladies channel the city’s energy straight into their sassy steps. If dance were fashion, they’d be on every runway!

Twin Influencers Anais and Mirabelle Lee

Introducing Anais and Mirabelle Lee: Philly’s pint-sized power duo born since 2007! They kicked off their modeling career at the tender age of three, strutting for bigwigs like Disney and Converse. (Move over, Toys’R’Us catalogue!)

By five, they’d dabbled in acting, sneakily sharing the screen in “Blood Ties”. And if you’ve been binge-watching anything from “Veep” to “Sydney to the Max”, you’ve probably caught a glimpse of their rising stardom. They’re basically toddlers turned TV titans!

Twin Influencers Niki and Gabi DeMartino

Born on Cinco de Mayo 1995, Niki and Gabi are America’s twin dynamic duo, juggling roles as singers, YouTubers, and potential undercover superheroes. They snagged a fashionable Streamy in 2018 for their EP “Individual”. Gabi dazzled our ears with her 2022 album “Paintings of Me” while Niki launched into the scene with her single “Let It Roar” in 2018. From musical fiestas to contemplative nights, these twinsies have us all tuned in!

Twin Influencers TK and Cipriana Quann

TK Wonder and Cipriana Quann aren’t just twin influencers; they’re the Baltimore-bred fashion professors teaching “Style with Substance 101.” Turning heads with killer style and iconic hair, they’ve snagged brand deals and glossy covers. But it’s not just about the looks – it’s about making a change.

As TK told Essence, they’re pushing for fashion diversity, and as Cipriana chimes in, they’re not waiting for anyone else to do the work. So, grab a seat (preferably front-row). These sisters are schooling us on being chic with conviction.

Sibling Influencers Patrick, Ronan, Conor, and Declan Moloney

From Chippenham, England, to TikTok stardom, the f0urbr0thers (yes, that’s four bros, for those keeping count) are crushing it online. Kicked off by youngest brother Declan’s bright idea during a lockdown dance-off, Patrick, Ronan, Conor, and Declan turned furlough boredom into viral content. Especially Ronan, whose personal TikTok game has 339.6K fans doing the “follow” jig. With a debut video that raked in 8,000 views overnight, Patrick recalls, “We thought, ‘Why not? Let’s dance!’ And bam! Internet sensation.”

Twin Influencers Brooklyn and Bailey McKnight

Identical twins and YouTube darlings, they kicked off their channel in 2013, diving deep into the treacherous waters of teen fashion and beauty to now wedding content, building houses, college, friendships, periods, cooking/baking, challenges, vlogs, travel, dance, and SO MUCH MORE.

Business Insider basically said, “Keep an eye on these two” in 2015. Then, a Streamy Award nod for being fashionably awesome? No biggie. Born on December 31, 1999, they’re 23 and counting, with Bailey just trailing two minutes behind Brooklyn — talk about a near photo finish! 

Triplet Influencers Nicolas, Matthew, and Christopher Sturniolo

Say hello to the Sturniolo Triplets, the Three Digital Musketeers straight outta Boston! With a whopping 5 million YouTube subscribers, these bros serve up laughs from the oh-so-glamorous backdrop of their mom’s 2012 mini-van parked in Boston’s finest lots.

And if you’re impressed by that, their collective digital footprints stampede across TikTok, Twitch, Instagram, Snapchat, and YouTube, boasting over 30 million followers. In the world of internet fame, these guys aren’t just playing the game; they’re the triple-crowned kings!

Conclusion

You know what, it was actually pretty cool taking a look at the kinds of content these sibling influencers are making for social media. This roundup proves there’s something for everyone on social and room for just about every type of creator. Did we leave someone off? Drop a comment and let us know!

Roundups are a great way to find out what’s out there. But we know you can’t rely solely on roundups to help you find all the creators you’ll need for your next campaign. So, if you need help finding — and more importantly, vetting — influencers for your next campaign, The Shelf can streamline that process.

ABOUT THE AUTHOR

Abigail Welcom | Marketing Magician

Abby wins hearts and gains trust as our Brand Marketing & Outreach Coordinator. She puts her Film and Television Production degree to good use dreaming up visual marketing for The Shelf. When she’s not dazzling us with out-of-the-box ideas, you can likely find her at The Happiest Place on Earth — Disneyland!

The post 16 Sibling Influencers (And Creators) We Love To Follow appeared first on The Shelf Full-Service Influencer Marketing.

So many marketers mistakenly think of Gen Xers and Baby Boomers as floating down the river toward retirement, unable to fight the tide. But dude… don’t be ridiculous!

Right now, Gen Alphas are discovering the genius of Jack Black with the popularity of the song “Peach” – an elementary school talent show staple this year.

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Gen Xers now make up the core group of 50-somethings, while John Wick, Ethan Hunt, and a few other iconic Boomer heroes continue to drive action movie franchises.

So…. yeah… the over-50 gang? Still the same rowdy bunch of troublemakers, system-buckers, and loners they’ve always been. Except now, they’re armed with their phones, a lifetime of wisdom, plus the confidence and autonomy that comes from having lived through some stuff. And both their fans and the brands love them for it.

What’s Cool About Partnering with Creators Over 50

Authenticity and Relatability

Influencers over 50 exude are real and relatable. Their life experiences and maturity bring a genuine and grounded presence to their content. They resonate with a diverse audience, including older demos, who appreciate their wisdom, humor, and relatability.

Diverse Perspectives

Mature creators offer a wide range of perspectives shaped by their diverse backgrounds and life journeys. They bring a wealth of knowledge, industry expertise, and unique insights that younger influencers may not yet possess. Their content explores a variety of topics, from personal growth and career transitions to health and well-being, allowing followers to gain valuable wisdom and guidance.

Breaking Stereotypes

By showcasing their vibrant and active lifestyles, influencers over 50 challenge societal stereotypes about aging. They prove that life doesn’t slow down after a certain age, but rather, it opens up new opportunities for adventure, learning, and personal growth. Their content inspires and empowers others to embrace their age, redefine what is possible, and live life to the fullest.

Engaging Community

Following influencers over 50 often means becoming part of a supportive and engaged community. These influencers foster meaningful connections with their followers, encouraging open dialogue, and providing a platform for like-minded individuals to connect and share experiences. The sense of community and belonging that emerges creates a positive and uplifting environment.

Embracing Change and Adaptability

Influencers over 50 showcase adaptability and embrace technological advancements. They prove that age is not a barrier to staying relevant and thriving in the digital world. By navigating social media platforms, creating captivating content, and building successful online businesses, they demonstrate that it’s never too late to learn and grow, inspiring others to embrace change and pursue their passions.

16 Captivating Influencers and Bloggers Over 50

Angelique Miles @angeliquemiles

Angelique Miles is the record industry veteran – turned – over-50 fitness model who was responsible for the careers of some of the biggest names in the music industry. And if you pay attention, you’ll also see throwback pics of those artists in her feed.

Today, the “fitness over 50 guru” is turning heads with her radiant skin (like, really – she glows) and incredible physique, while inspiring droves of Gen Xers to practice self-love with nutrition and good, old-fashioned sweat equity.

Her Instagram feed – where she has more than 111k followers – is liable to show pics of her pre-, during and post-workout. I spotted a sponsored post of her and Full(er) House’s Candace Cameron Bure in her Facebook feed, and another picture of Miles and singer Carrie Underwood post-workout in her Instagram feed.

Alyson Walsh is a freelance journalist, former magazine fashion editor, and the author of two books, Know Your Style and Style Forever. Walsh is the founder of That’s Not My Age, a fashion and lifestyle blog for women of all ages.

By, far one of my favorite fashion bloggers over 50, Walsh’s Instagram feed is curated to well-styled perfection. It’s an elegant mix of reserve and sophistication with a bit of the UK’s infamous 80s-styled anarchy rioting just beneath the surface.

When we first published this roundup a few years ago, Walsh had about 34K followers. As of this update (in June 2023), her followership has more than doubled to more 80K.

I dunno. There’s just something there that I can’t put my finger on. Her outfits are some of the dopest things I’ve seen on Instagram. 

Bon and Pon @BONPON511

We respectfully submit that Instagram’s cutest influencer couple may, in fact, be Boomers. Japanese couple Bon and Pon are killing it on Instagram with 898K followers and really great engagement on each post. How? By being awesome.

Bono and Pon appear together across Instagram in matching (but not identical) outfits, Bon standing on the left and Pon on the right. You can find them doing everything from boating and hiking to stroking a goat or just standing in the rain. They’re friggin’ awesome.

Evelyn – Over-40 Fashion and Lifestyle @fashionistaover40

Evelyn created Fashionista Over 40 as a way to showcase her lively ensembles and share style ideas with other women  entering their prime. For Evelyn, confidence has accompanied age.

Evelyn grew up in the Bronx and spent her late teens and early 20s living in Puerto Rico. Formerly a stay-at-home mom, Evelyn is now a grandmother with an eye for bold colors, tall heels, and striking jewelry. Since we first published this roundup three years ago, Miss Evelyn’s followership has quadrupled to 51K.

Arlinda @funkingafter50

I came across micro influencer Arlinda McIntosh while I was “flipping” through the pages of Alyson Walsh’s blog, That’s Not My Age. She was included in a roundup of over-50 influencers (along with Bon and Pon). Ms. McIntosh’s out-of-the-box (read, in-your-face) style reminds me of the vibe you get wandering the streets of Midtown Detroit -100% the work of a Creative, 100% drawn from the grit and guts it takes to build something amazing out of scraps and found materials.

McIntosh is the creative director and founder of Sofistafunk, a “slow fashioned lifestyle collection of versatile zero-waste skirts”. Her elegantly flamboyant skirts coupled with her low-key persona have earned her the moniker #thefairyskirtmother.

Sofistafunk is doing its part to reduce waste: “In our efforts to be more environmentally responsible, 99% cuttings are re-purposed into other useable fashion moments, so they never reach the already overflowing landfills.”

Ernestine Shepherd @shepherdernestine

Ernestine Shepherd 87 years young, and the oldest competitive bodybuilder. She is both a mid-tier influencer with 92K followers and a global inpsiration. Ms. Shepherd shatters typical perceptions of how an 87 year-old looks, how she feels, who she is, and what she does.

She’s now world-renowned, but Mrs. Shepherd wasn’t always fit.  In her 50s, she was swimsuit shopping with her sister, and they noticed that they were out of shape.  After a few well-timed  jokes about one another’s appearances, they decided to do something about the way they looked and felt.  They vowed to start on a journey to health. 

Despite losing her sister, she continued to push, beyond her wildest dreams. She has held the world record as the oldest competing bodybuilder and maintains a body fat percentage of 9-10% even out of competition.

 She now gives back by being a personal trainer to other female seniors. To stay in shape, Ernestine still trains and runs a very impressive  80 miles a week. Amazing!

Jenny Kee @jennykeeoz

All across the globe, but especially in Australia, the name Jenny Kee has become synonymous with the words fashion icon.  Her eclectic and unforgettable designs have completely revolutionized the global  definition, philosophy, and face of high-fashion

She has received numerous commissions, including the design of her breathtaking parade of costumes for the Opening Ceremony of the Sydney 2000 Olympic Games. She’s even styled Diana, Princess of Wales. She knows that she’s far too gifted to stop designing people, so she’s also designed a housewares line for Target!

Kee attributes her success to the planet Earth, and living within nature.  She designs nothing without considering the earth and its role in her art.  Outspoken about her love and dependency on the planet, on her website, she declares ” I really cherish this earth.  It’s behind everything I do”

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Lyn Slater, @iconaccidental

Lyn Slater,  a 70-year-old mega influencer with more than 757K followers on Instagram. Lyn Slater is an Associate Professor at Fordham University Graduate School of Social Services remembers the day she became the Accidental Icon. Waiting for a friend outside during fashion week, she was suddenly swarmed by hordes of thirsty photographers, journalists, and tourists who assumed, because she was so well-dressed that she must’ve been a fashion icon.  

She was wearing a perfectly tailored Yohji Yamamoto suit and her arm was adorned with a Chanel bag. As the chaos died down, and she sat down to lunch with her friend, they laughed. Her friend joked “You’re an accidental icon!” Lyn knew that would be the perfect name for a blog.

And what an amazing blog she’s built.  She embodies the idea of living a life unrestrained by societal norms and biases.  She’s designed her blog in such a way that it targets and caters to ‘Women who live interesting but ordinary lives.’ I found it almost impossible to stop reading as I was offered a seemingly exclusive look inside her very intriguing everyday life, as she shared victories, frustrations, and even bad hair days!  

Never once mentioning age or aging, Lyn offers her readers advice- allowing them to glean from her ample wisdom. After sharing her life, and teaching readers everything from how to pair your earring with your personality to self-reinvention, she wraps up each post with calls to action; urging participants to share their lives as well.

She’s mysterious, poised, and is indeed iconic. And she knows it!  She’s changed her Instagram bio to reflect that she’s a ‘No Longer Accidental Icon’. Epic!

Linda Rodin @lindaandwinks

Linda, crowned with ageless beauty, has been turning heads for decades!  Starting out as a model in the sixties, Linda excelled, and moved up in the fashion industry quickly.  She began exploring many opportunities; Climbing the perfectly accessorized ladder to success.

She went from fashion buyer, to consultant/stylist of A-listers, icons and elite brands. She also rose to the ranks of a boutique owner. Inevitably, she found her sweet spot as the Founder of beauty brand RODIN olio lusso. The beauty mogul formly believes that “there is beauty in simplicity”. She cites it as a philosophy that has helped shape her career. After only six years of operation, Estee Lauder acquired the company. Her unmatched face oil formula was a major consideration in the acquisition.  After reaching the pinnacle of her career in human fashion, Ms. Rodin shattered expectations by pivoting into a slightly different niche. 

Sporting a beautiful head of platinum grey hair and oversized specs, Linda is rarely seen without her nine year old best friend and business partner, Winks. The adorable, fashion-conscious poodle is Linda’s muse.  Winks is the inspiration behind Linda and Winks, a haberdashery of sorts for you four-legged family members.  

Sticking to her simplistic design ideology, the shop carries a single tote design, a single flavor of beautiful flower shaped dog biscuits, and a collection of leash and collar sets Ten percent of all Linda and Winks proceeds benefit The Humane Society of New York. with nostalgic names like Wild Thing, Mellow Yellow, and Aunt Dottie (who ran an amazing hat shop when Linda was a teenager). Similar to other growing fashion empires, inclusion is very important. Linda is careful to mention on the site that these products aren’t for poodles only!

Nickelson Wooster @nickwooster

Sophisticated, stylish, sexy, confident, gaze-worthy. All words that describe Nickelson Wooster. Nick is a design and retail consultant who has spent over three decades in the menswear space. With over 1M followers on Instagram, Nickelson Wooster has grown an audience of followers who are clamoring 24/7 for his feed full of collabs, paid partnership, and just every streetstyle vibes that are uniquely Nick.  

If you don’t follow him, but he looks familiar, that’s because you’ve probably seen him somewhere before. Nick Wooster is like the ultimate fashion expert, you know? He’s been in the game for over 30 years, working at all the top American fashion brands and stores like Barney’s New York, Bergdorf Goodman, Neiman Marcus, Calvin Klein, Ralph Lauren, and even JCPenney. He started out as a buyer, then got into design, and eventually made his way back to retail as the Men’s Fashion Director.

All sunshine, butterflies,a dn rainbows? Not really. Nick is actually no stranger to adversity, but he’s never allowed himself to stay down. Growing up as a member of the LGBTIQ community in Kansas in the 70s wasn’t easy, neither was beating drug addiction. But after college he made his way to New York where he thrived in the fashion industry.

I know the Dos Equis guy seems super intriguing. But may I suggest to you that Nickelson Wooster is in fact the most interesting man in the world?

Irvin Randle @irvinrandle

Nick-named, #MrStealYourGrandma on Instagram, Irvin Randle has ‘drip’ that transcends generational boundaries. The 58-year-old Houston native has a background in education that he remains true to. Being pursued by talk shows, media outlets, and the demands of his fans never takes a backseat to the passion he has for education.  He has dedicated his work and website to education.  

Pushing the philosophy that coordination is key, Randle offers personal style guidance, grooming advice, and fitness advice to men over 50. He even suggests grooming products categorically, intentionally pairing fragrances to create balanced notes.
Admittedly, his physical attractiveness is what grabs your attention, but what keeps it is the value he provides. He’s worked with AARP, and has been featured by Essence, USA Today, The Real, and on The Wendy Williams Show!

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The Big Wrap-Up

This isn’t the end of the list. There are tons more over-50 and over-60 influencers who are building their audiences on Instagram. The twelve Gen Xers and Boomers featured today are just a handful in a sea of mature influencers with what author Ari Seth Cohen calls “advanced style”.

Do you need influencers for your next big product push? Ramping up sales? Drumming up leads? Influencer marketing – when done right – delivers the kind of consistent returns you just can’t get with your PPC ads. Let us help you.

The post 16 Influencers and Bloggers Over 50 We’re Following appeared first on The Shelf Full-Service Influencer Marketing.

If there’s is one thing that can be said about crypto, metaverse, and DeFi: it’s that they’re mind-boggling spaces. From the soaring prices of Bitcoin and Ethereum to the head-spinning galleries of NFT marketplaces, the crypto world is like the exclusive infinity pool that’s difficult to get to. It’s smart to get the guidance of a few good crypto influencers to keep you informed.

Everyone is preparing for Web3, which is considered the next phase of the internet that is to rely on blockchain technology, artificial intelligence, and beyond.  

Many newcomers wade into the space excited about the hyped-up promises of decentralization but leave exhausted, unable to get past all the tech jargon, tokenomic speak, and niche Internet humor shared throughout the various Discord channels and Twitter threads (cue the memes).

One of the best ways to wrap your brain around Web3 is to start following the top crypto influencers and begin tuning into their content.

To help you open the doors of Web3, we’ve compiled a list of crypto influencers just for you! Whether you’ve been a crypto stan since its beginning in the late 2000s or you’re a newbie eager to jump into the deep end, this list will work as your access badge to the wild world of crypto. 

5 Crypto Influencers on Twitter You Should Follow 

Brian Armstrong

Medium

Not shy to ruffle anyone’s feathers, Brian Armstrong is one of crypto’s most outspoken and engaging voices. In 2012, Armstrong founded the massively popular exchange platform Coinbase (check this link out—it’s arguably the most important site in crypto). He remains a thought leader on Twitter and in interviews where he discusses everything from regulatory policy to the coolest new NFTs. 

He helped shape Web3 and crypto from the very beginning, and his influence cannot be understated. Make his Twitter feed part of your daily content feed. 

Vitalik Buterin 

Twitter

No list about crypto influencers would be complete without including Vitalik Buterin, the guy who really started it all. Debatable, I know.  Why is he so important? Well, Buterin started Ethereum, the world’s leading blockchain. Ethereum is a community-based blockchain that powers the extremely popular cryptocurrency ether (ETH) and enables decentralized apps (commonly called dApps). 

But it’s much easier to think of Ethereum as the home base for crypto, Web3, DeFi, etc—because that’s exactly what it is. By developing such a successful blockchain, Buterin has emerged as a leading Twitter influencer in the fields of blockchain technology and cryptocurrency, boasting nearly 4 million followers.

Meltem Demirors

Twitter

Meltem Demirors is the Chief Strategy Officer of CoinShares, a leader in digital asset investing, and she has used her expertise to become a top crypto influencer on Twitter where she shares crypto-oriented memes, market advice, technology news, and opinions on all things Web3. She is also an outspoken advocate for women in crypto and finance, and has shared her wisdom in many articles and interviews to detail how blockchain and Web3 can empower women and balance the gender divide in finance. 

Erik Voorhees 

AIER

As the CEO of ShapeShift, one of the most respected cryptocurrency exchanges in DeFi, Erik Voorhees knows his way around the crypto world. He’s been in the game since the beginning, working on a handful of projects including the Web3 wallet app Coinapult, which has proved to be one of the best wallets on the market. He is also a leading crypto influencer on Twitter, tweeting content on DAOs, emerging tech, and DeFi to nearly 600k followers. 

Roger Ver

Forbes

Commonly referred to as “Bitcoin Jesus,” Roger Ver is a top crypto influencer on Twitter. As the former CEO of Bitcoin.com, Ver has an impressive amount of knowledge surrounding Web3, DeFi, and metaverse, providing nearly 800k followers with no-nonsense opinions and general information about crypto. His Twitter feed covers a wide range of ideas, from political theory to investment tips. He’s a must-follow. 

5 Crypto Influencers on YouTube That You Must Subscribe To

Coin Bureau 

Twitter

Coin Bureau is one of the most important YouTube crypto influencers out there. Managed by a mysterious host named “Guy,” Coin Bureau has cultivated a devoted audience of over 2 million subscribers by consistently releasing informative and exciting content on all things crypto and Web3. You’ll find videos on a variety of topics from crypto project spotlights to warning videos about NFT scams. Guy also maintains an influential voice on Twitter, tweeting content to 687k followers. He’s a must follow. 

Boxmining

Listen Notes

With over 260k subscribers, Boxmining is one of the most respected crypto influencers on YouTube. Run by Web3 expert Michael Gu, the channel covers a wide array of topics, from the hottest DeFi news to Web3-based video games. Gu’s personality is warm and engaging, and Boxmining’s main goal is to make Web3 and crypto more accessible to everyday people. He publishes content weekly, so Boxmining makes for one of the most accessible, consistent crypto influencers out there. 

BitBoy Crypto

BitBoy Crypto

Ben Armstrong a.k.a. BitBoy Crypto is another foundational crypto figurehead. He’s been in the cryptospace since 2012, starting as an early investor and quickly working his way into becoming a top crypto influencer on YouTube. His channel, BitBoy Crypto, has over 1.4 million subscribers, and he publishes top-notch content on a daily basis. He’s funny and engaging, and his videos cover many unique topics such as altcoins, metaverse regulations, NFT drops, and more. 

EllioTrades Crypto

YouTube

EllioTrades Crypto is the brainchild of Elliot Wainman, one of the best personalities in crypto. He started out in the field as a co-founder of an NFT platform before starting a YouTube channel on all things crypto and Web3. He’s now become a leading voice in the space, publishing weekly content to over 580k subscribers. He has positioned himself as one of the most informative crypto influencers on YouTube, and his videos cover basic concepts like trading on Ethereum to more technical stuff like minting NFTs.

CryptoBanter

YouTube

Run by four crypto gurus, CryptoBanter has become a go-to YouTube channel for newbies coming to Web3. They offer live streaming events, news updates, and educational material on tons of cool things happening in crypto, from market predictions to coin summaries. While their main focus involves the financial and trading side of crypto they also focus on general Web3 stuff like NFTs and metaverse games. They also host interviews with industry gurus and thought leaders.

5 Crypto Influencers on Medium and Substack You Must Read 

Anthony Pompliano 

Bitcoinist

Anthony Pompliano began his career in Product & Growth at Facebook before becoming a successful entrepreneur and investor, particularly in cryptocurrency. He has been a leading voice for investors in Bitcoin since the early days, with a track record to prove it. Pompliano manages a massively popular Substack newsletter called The Pomp Letter with over 210k readers, runs an equally successful podcast, and entertains over 1.6 million Twitter followers. He’s never scared to speak his mind, and his direct way of calling it like it is has earned him a devoted audience of investors and financiers. Pompliano is a go-to source for all things investing, market prediction, and DeFi. 

Cobie’s Substack 

Substack

Though not a frequent poster per se, Cobie’s Substack has come to be one of the most respected voices in crypto, and for good reason. Run by the anonymous Cobie, the newsletter offers top-of-the-line commentary on crypto markets, trends, economic theory, cultural critique, and more. Cobie is an insightful and exciting writer, often blending personal stories into crypto commentary with ease. It’s no surprise Cobie’s Substack has become a top crypto influencer on Substack. 

Bankless

Bankless

If you were to make one crypto newsletter your homebase, make it Bankless. With the main goal of helping “you level up your open finance game,” Bankless offers some of the best crypto and tech insight available, writing five actionable newsletters every week filled with practical financial strategies, Web3 news, long-term investment tips, and more. It’s all written in plain-speak, so you won’t have to dig through all the tech jargon and Web3 speak. Bankless has rightfully come to be a top crypto influencer. 

Nat’s Crypto Newsletter

  Substack

Gaming has always been an essential part of crypto, from conceptualizing the metaverse to developing in-network tokens. There are so many in-references and concepts borrowed from gaming in Web3 that it can be confusing. Nat’s Crypto Newsletter aims to simplify the connections between crypto and gaming. Run by crypto expert Nat Eliason, the Substack covers a wide variety of Web3 material, but with a central focus on gaming. The newsletter is fun and deeply informative, and something of an insider’s favorite. 

Coinmonks

Medium 

Maybe the best Medium blog in the cryptospehre, Coinmonks is a non-profit crypto education platform that seeks to bring Web3 to the masses. Managed by Gaurav Agrawal, the blog posts daily content on crypto news, techy summaries, DAO and token reviews, NFT content, and much, much more. The blog also contains a handful of categories that include detailed articles on wallets, tax software, trading bots, and more. It’s one of the leading thought organizers in the crypto space, so you should include it in your daily content feed. 

5 Crypto Thought Leaders You Should Tune Into

Elon Musk 

Biography.com

Love him or hate him, there’s no denying Elon Musk’s influence in the technology space, especially in crypto and Web3. The multi-billionaire SpaceX CEO has long been a spokesperson for cryptocurrency, tweeting about it back in the early days of Ethereum and Bitcoin. His Twitter presence has proved to be massively influential, with single tweets forcing rises and declines in certain stock and crypto prices. He has positioned himself as crypto’s leading provocateur, and though his takes can rub some the wrong way, he is almost always a weekly talking point.

Justin Sun

Coindesk

Justin Sun is the absolute real deal. Featured on Forbes’ 30 under 30 list in 2017, Sun has become one of the youngest people in crypto to reach the 100 million mark. He has worked on tons of dApps and Web3 projects, including Ripple Labs and Tron, a leading blockchain he founded. He’s got over three million Twitter followers, and his feed always consists of the cutting-edge news in all things crypto. He’s a must-player in Web3. 

Charles Hoskinson

Cointelegraph

Charles Hoskinson is a big deal in the blockchain world for a handful of reasons. For one, he helped Vitalik Buterin start Ethereum back in 2013. But, he also started his own public blockchain and smart contract platform called Cardano, which has proved to be highly successful. He has nearly 1 million Twitter followers, and he manages a more personalized YouTube channel where he publishes videos on all kinds of topics, from NFT collections to personal stories. He’s a must-know. 

 3LAU 

Twitter

3LAU is an acclaimed DJ who’s produced top dance tracks and remixes for Rihanna, Ariana Grande, Katy Perry, and more. While he’s become a big name in the mixing world, he’s also become something of a crypto influencer on Twitter. He recently co-founded a blockchain-based music company called Royal that allows fans to invest directly in their favorite artists. Royal essentially allows artists to share ownership rights of their music with their fans, allowing for anyone to participate in their favorite artist’s creative output. On his Twitter, 3LAU discusses how crypto can make the music industry a better place, the ins and outs of blockchain tech, and more. He’s become a leading voice in the overlap between music and crypto. 

Michael Saylor

Forbes

As the founder of the top financial intelligence firm MicroStrategy, Michael Saylor has come to be known as one of crypto’s most insightful voices. With more traditional financial roots and a keen understanding of market volatility, Saylor has become a prominent force on Twitter when it comes to all things crypto. He’s also put his money where his mouth is; in 2021, he transferred tons of MicroStrategy’s assets to Bitcoin, becoming one of the first entrepreneurs to stake a company in virtual assets. 

Conclusion

There you have it—20 crypto influencers that will help you confidently open the doors to  Web3! Look, we know that this all seems like a lot, but if you spend a few weeks tuning into these top crypto influencers, you may even become something of an expert yourself. And, lucky for you, the crypto world is rife with great, informative content, from top YouTube channels to controversial Twitter feeds. Go check out what these crypto influencers have to offer!

The post 20 Crypto Influencers That Will Help You Open the Doors of Web3 appeared first on The Shelf Full-Service Influencer Marketing.

I scoured the gram and found eight moms worthy of the title. It’s not to say that there aren’t more, but for the purposes of this not being a 15-minute article, I thought eight would be a good number. I looked for moms who know their way around hair and moms whose makeup tutorials rival some top YouTube beauty influencers.

So, if you need that “If they can do it, I can do it, too” feeling, keep reading!

Temitope Adesina @naturallytemi

With 135K followers on YouTube and 233K followers on Instagram, Temitope can be considered a guru in the beauty space. At least I would. Her Insta is all about her hair, her make up and her family. Her YouTube is filled with hairstyle tutorials as well as features on her favorite hair care products. And if you want to see some footage from her natural, unmedicated birth, she’s got that too. See … special powers.

Laura Haight @lovealwayslaura

Laura focuses on #simplebeauty: hair, makeup and skincare. So if you’re looking for makeup tips and some cute baby spam, look no further. Laura has some great hairstyle tutorials and also shares some home DIY, so you could redecorate while looking great. Win-win.

Tina Daniel @beautybyttee

Tina knows a thing or two (or three) about beauty. I mean, just look at her makeup! And if that’s not enough, she is also a wig specialist and has a wig business. I don’t know about you, but I can’t even get through blow drying my hair on a regular day. Tina does a full face and hair and has a baby to take care of! Kween!

Desi Perkins @desiperkins

Desi is kind of big in the beauty world and with 4.3 million followers, I think a lot of you might agree. Her YouTube is part makeup, part hair tutorials with a little personality mixed in. You’ll see funny videos that include her husband and videos featuring parts of their home. It’s a well-rounded YouTube channel where you really get a feel for who Desi is. And that pregnant flower statue was gifted by Kylie Jenner…so, there’s that.

Stacie Hamilton @makeupobsessedmom

We had to add a grandma on the list, and she’s awesome! Stacie has a little bit of everything on her feed. She’s got hair, nail and makeup posts. And cute pictures of her adorable granddaughter. She also does a lot of reviews for beauty products. So, if you’re thinking about a specific product, she may have some insight. Grandmas have super powers, too.

Aquina La’Shae @alashaeartistry

Aquina is just starting out, but she has major potential. Her feed features some simple and some very complicated looks with a little behind the scenes mixed in of her work as a makeup artist. She also has a lash business that she’s slowly growing. I love seeing all these women business owners. Gives me hope for our future. Get it, girl!

Andrea McCann @andreabai_

Andrea is not all beauty all the time, but when she does share beauty stuff, it’s worth it. This mama has highlights sharing all her favorite beauty products and her feed features different kinds of makeup looks. And if that’s not enough for you, she posts regularly about the adventures of her family, which is super cute and kind of makes me want to go outdoors!

Joanna Columbia @j.cobeauty

Don’t let this mama’s number of followers fool you. She’s shared some really pretty makeup looks. But I think my fave thing about her feed is the inspirational quotes. Sometimes feeds can get boring, but she adds a little extra boost. She’s also got some good tips on things like retinol and self tanners. Follow!

Conclusion

These days we need all the beauty advice we can get. Even though most of us may not be wearing any makeup at all ’cause we’re stuck at home, it’s still important to keep a skincare routine and our sanity. These mom accounts can help with both! Beauty is a difficult industry to be in, but it’s nice to know that us moms can all relate. By that I mean we are equally tired and equally need some beauty tips. Also, never underestimate the power of some new faces on your feed. Now go wash your hands … and your face.

The post Pretty Moms Who Give Great Beauty Advice appeared first on The Shelf Full-Service Influencer Marketing.

And now we are in the middle of a full-blown pandemic, and it’s these people that are quite literally risking their lives to save ours. 

The people who fill these roles are just that – people. They have passions and fears, hardships and dreams beyond the profession they have nobly chosen. While we only have the ability to thank a handful of them by sharing a little bit about them on here, this is meant to thank them all.

Fighting on the Front Lines: Doctors Without Borders and COVID-19

Ever heard of Medecins Sans Frontieres? In the States, they are more commonly referred to as Doctors Without Borders. They are kind of a big deal. 

Founded in 1971 and awarded the Nobel Peace Prize in 1999, “MSF was created on the belief that all people have the right to medical care regardless of gender, race, religion, creed, or political affiliation, and that the needs of these people outweigh respect for national boundaries,” according to Doctors Without Borders.

What began as a group of 300 volunteer doctors, nurses, and staff, has now become a body of over 30,000 operating in twenty-eight countries worldwide. Since its inception, MSF has treated over one-hundred million patients.

Where there is global catastrophe or the imminent potential for it, you will find MSF setting up shop. In South Sudan, the newest country in the world and also one that has suffered from war and all the atrocities that come with it since its birth, MSF in partnership with South Sudan’s Ministry of Health, is helping educate local populations about COVID-19 and how to fight the deadly disease. 

Let’s dig in and find out some more specifics on these medical heroes. 

ADRIEN MAHAMA

Our hats go off to Adrien Mahama, staff member of MSF, for his efforts to help train local “health care workers in infection prevention and control and triage for patients exhibiting symptoms consistent with COVID-19.” The basics are what will ultimately save lives, and that means training folks on things like the correct use of masks, which Mahama demonstrates in the photo above at an IPC training for the hospital staff at Al Sabah in Juba. 

KATHERINE ZIMMERMANN

Further north, in Geneva, Switzerland, MSF nurse Kathrine Zimmermann is helping out in the COVID-19 intensive care unit of the Geneva University Hospital. MSF teams here are providing “logistical and sanitation support to vulnerable communities in the city with the goal of helping 1,300 families.”

Nurses are the glue that keep it all together, and it’s people like Zimmermann who make us feel safe, all while delivering life-saving care. For that and so much more, we thank Zimmermann and all the other nurses saving lives.

HALA HUSSEIN

Due to dense population, inadequate access to basic necessities, and an extreme lack of public resources such as sanitization services, refugee camps are at great risk for becoming hot beds for any communicable diseases like COVID-19.

Doctors Without Borders’ medical staff around the world are doing the best they can to prevent the above from becoming a reality, and one of these unsung heroes is a resident of a refugee camp herself.

Nurse Hala Hussein works and provides care to the Burj al-Barajneh camp where she was born and raised. What once was a Palestinian refugee camp in 1949 is now a densely populated settlement that continues to accommodate a large number of new refugees, most recently those created from the Syrian Civil War.

It is an ideal breeding ground for the coronavirus, which means Hussein has her work cut out for her. The work she spearheads includes training families on social distancing where and whenever possible. She targets those at greatest risk like the elderly and people with chronic illnesses. She has been working for Doctors Without Borders for three years and says, “I am proud to work for my people and to help my own community,” according to Doctors Without Borders.  

Kick-Ass Doctors and Nurses

Dr. JESSICA SHEPHERD

Dr. Jessica Shepherd is an OB-GYN at Baylor University Medical Center in Texas and a mother of two boys. Her dedication to combating systemic racism in the U.S. is primarily for her children, who she knows are at high risk for falling victim to it. Growing up in Canada, Shepherd didn’t recall feeling victimized regularly by racism. But in the U.S., the difference is palpable. 

As she powerfully stated in a recent interview with Care for Caregivers, “What we are seeing now is the generational trauma from the insult and drama of slave labor because it has never been addressed so everything was built around racism — the structures, the rules and even as much as real-estate redlining in many cities — everything moves throughout the rungs of improving others’ livelihoods but not of the Black community.” 

Because she knows how important education is in the fight against racism, she is teaming up with her children’s school community to make sure they are as supported as possible. She also joined colleagues in a White Coats for Black Lives march, and sees all of this as just the beginning of her activism.

DR. JASMINE JOHNSON

White Coats For Black Lives is a medical student-run organization founded in 2014, whose mission is “to dismantle racism in medicine and promote the health, well-being, and self-determination of people of color.”

Johnson joined the group at a march in Durham, NC in June. She marches because the connection of racism and higher rates of hospitalization and death as a result of COVID-19 in the Black community per capita compared to white communities is indisputable. According to stats released by the CDC in June, “non-Hispanic black persons have a rate approximately five times than that of non-Hispanic white persons” for contracting the disease.  

During a recent interview with ABC News, in response to those who are critical of mass protests during the pandemic, Dr. Johnson had this to say, “I would argue that, yeah I’m a doctor, and I encourage you to social distance, and I care about coronavirus, and I know that it’s a real threat, but racism is, to me to my family, the bigger threat right now, and it has been for hundreds of years.”

DR. JASON CAMPBELL

Dr. Jason Campbell, aka TikTok doctor, is focused on capitalizing on the lighter side of things with his TikTok videos that have now gone viral. The thirty one-year-old anesthesiologist resident at Oregon Health and Science University isn’t afraid to speak out about controversial subjects, and while his TikToks can be fun and lighthearted, he’s also using his platform to focus on the things that matter, too. 

According to a recent interview with Good Morning America, he initially joined the social media platform as a way to reach out to youth and to attract them to professions such as medicine, law, and business. The language he speaks to them through his TikTok videos is that of dance, and it’s working.

His goal is to post one video a day. The TikToks, with millions of views, speak for themselves. And, as Dr. Campbell put it himself, “Nothing that we’re doing is to subtract from the severity that is occurring in other cities and states. If anything, what our goal is, what my hope is, is that we bring awareness to healthcare workers as a whole – especially right now – and support what we’re doing to just bring a little bit of sunshine and joy.”

DR. NAHID BHADELIA

Dr. Nahid Bhadelia is basically what we need right now in our lives. According to her Boston University profile, “she is an infectious diseases physician and the medical director of the Special Pathogens Unit at Boston University School of Medicine.” She also oversees the biosafety level 4 program at Boston University. 

She’s had experience with the Ebola outbreak in Africa, H1N1, Zika, and of course, COVID. So, basically, if anyone was going to fight COVID, it would be her. And if that’s not enough, she’s also an Associate Professor teaching a course on “human security and emerging infectious diseases.” #Amazing

ALEX FALCO

If Alex Falco had a hashtag, it would be #nevergiveup. We all know nurses are perseverant, but this Nurse Falco is the incarnation of the word itself.

Falco has a beautiful view of becoming a mom at the young age of eighteen. In a 2017 interview with nurse.org, she stated that her son’s birth is what led her down the path to becoming a nurse.

She was always an excellent student, and after completing an internship at a coroner’s office in Nevada, she realized she was fascinated by the human body. She decided to switch gears from criminal justice and pursue nursing. While there, she was diagnosed with Thyroid Cancer, which she overcame after extensive treatment and surgeries. 

Falco is a survivor and has literally been living her life for others since the very beginning. She deserves all our praise.

JESSICA BARRETT

Jessica Barrett is another type of frontline worker. She cleans hospitals for a living. These folks are oftentimes an afterthought, but truly, all the life-saving procedures and care delivered in hospitals and medical centers would not be possible without their dedication and commitment to what is very difficult and challenging work.

At the medical center where she works, Barrett’s day begins at 7 a.m. with a social distance morning meeting with co-workers to prep for the day. While COVID has not changed much about her day at work, it does mean more rigorous cleaning and disinfecting. 

It is the work of Barrett and her colleagues that helps ensure the coronavirus isn’t spreading from patient to patient or from patient to staff. The role they each play in battling the spread of COVID-19 is invaluable, and just like the doctors and nurses they work with, they too are putting their lives on the line to help care for the people the hospital is treating.

#WeThankYou

The Shelf is declaring the stethoscope as the new cape. So, We Thank You. All of you who ensure we have a place to go when we are sick and someone to talk to when our bodies or minds fail us. Your wisdom and your commitment are irreplaceable. 

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