These days, social media is not one way of marketing your brand, it is THE way. If you’re not utilizing social media marketing to its full potential, the time to start doing so is now. New year, new you.
Whether it’s a well-established brand or a new company, they should all be using social media to expand their business and reach new audiences. Social media platforms are meant to help people connect with each other This is where influencers come in handy. Social media influencers have a distinct community of loyal followers who look to them for interesting ideas and recommendations. Working with an influencer marketing agency means having access to the best social media influencers. Your brand and product could be the next thing they talk up to their thousands or millions of followers.
What is an Influencer Marketing Agency?
Influencer marketing agencies work with social media influencers and brands to create and promote marketing campaigns that have the ability to reach a number of potential consumers that is exponentially greater than the good ol’ tv commercial or newspaper ad. The agency will be there at the campaign’s inception all the way through to the launch of a brand’s next campaign. To maximize the reach of your next marketing campaign, working with the right influencer with access to the right group of potential customers is essential. The influencer marketing agency acts as the gateway to that influencer. Trust us, you need them.
Types of Social Media Influencers
Are the cool kids on the block. Everyone wants in on the action and once someone finds the influencer who represents their niche, they’re all in. There are millions upon millions of people who loyally follow their influencers of choice, paying close attention to and seeking out their advice and opinion on a variety of topics, a big one being new products. Gone are the days of watching a commercial on tv and putting that product on your next grocery list. People want trustworthy product reviews from the influencers they depend on before spending their money.
In the world of thousands of Amazon reviews per product and influencer video demos and testimonials, shoppers are refusing to blindly buy. All that being said, brands are lining up to partner with the influencers best suited to market their products and sales are skyrocketing. What are the different types of influencers out there? We’re going to touch on a few key characteristics here, but we have an entire manual on the influencer selection process and another post on finding the best influencers for your campaign. Annnnnd a post on the different types of influencers.
Celebrities
Yes, they have higher numbers of followers – like in the millions – on social media, but this can also come with lower numbers of engagements. Far reach doesn’t always translate to a dramatic increase in sales. Oh, and they typically charge $$$$.
Macro-influencers
Not quite celebrity status but these guys have a following that ranges from 500k to 1 million (!).
Micro-influencers
Micro-influencers have a more humble following ranging from 10kto 50k and the content they post is specific to their niches. They have the ability to maintain a more personal and interactive relationship with their followers and for that reason their number of engagements tends to be higher.
Nano influencers
Small but mighty, sums it up. With a following ranging from 1k to 10k, these influencers are deep in their niches and have created a loyal community on-line. For brands looking to try their hand at influencer marketing without breaking the bank, nano might be the way to go.
Conclusion
Here’s a quick overview of what we have learned so far: influencer marketing is the way to go for your next marketing campaign. There are tons of options so identifying the perfect influencer to help you launch that campaign is the most important part of this whole process. Working with an influencer marketing agency that can both create an influencer marketing campaign specific to your brand’s image and needs AND connect you to the right influencer for the project is essential. The Shelf can help you do it all.
Contact us today.