Influencer campaigns for clicks and conversions

Best for: Clicks, Mobile app downloads, Site traffic, Retargeting, Product sales

Question: Is influencer marketing still an effective marketing strategy when the most important metrics are Clicks👆🏼 and  Conversions🛒, and not just Likes🧡? Absolutely. Influencer marketing is a powerful tactic for driving results that directly impact your bottom line.

We build data-driven campaigns to help you get clicks, win conversions, and drive sales at different points along the purchase journey using influencer-generated content.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns.

65% of people surveyed said they visited the brand’s website or app after seeing a product or service on Instagram.

Over the years, we have been vocal advocates 📣 for using influencer marketing campaigns to seamlessly tie together omnichannel marketing efforts. We’re big fans of brands partnering with creators (surprise, surprise) to build a catalog of assets that can be reused at a bunch of different touchpoints along your customers’ path to purchase:

In your email marketing 💌 campaigns, on your 🌐 website, in paid ads, and on your own social channels.  

Clicks-focused influencer campaigns, in particular, can play out in a number of different ways to achieve a number of different goals, which include driving sales. These also include building an influencer campaign to drive traffic back to a landing page on your website (we ran a campaign for Feit Electric like this), or increasing the number of new users and downloads of your mobile app (we ran a campaign for Greenvelope with this goal).

Concepts Galore

Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your products can make the transition from being an in-feed post to being your customers' next must-have item.

Relationship Management

The Shelf platform allows us to view the profiles of tens of thousands of creators, influencers, and bloggers across hundreds of nuanced niches. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.

Real Influence

We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.

Client Campaigns

Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your clicks-focused influencer campaign stays on track.

Creative Assets

Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from the creators working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.

Quality Campaigns

We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.

Optimal Performance

We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your conversion campaign for better and better results.

Purchase Path

We get that there's more to influencer marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to action to raving fans.

Type of influencer marketing campaign: Conversion-focused

Tons of clients across tons of verticals. Here are a few of our success stories for clicks-focused influencer marketing campaigns.

We Use Technology to Build Super-Creative Conversion-Focused Influencer Campaigns

Click-focused campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting.

We Rely On Data

We assess brands and retailers in your market, your industry as a whole, and your target demographic. We check out the industry trends and build unique campaigns that will make your brand and your products stand out in a crowded market.

Keeping Tabs on Their Habits

To us, the only thing that matters are the results you get with your campaign. So, we go beyond choosing the creators with the best pics and most engaged audience. We use data to determine which influencers can drive their followers to take very specific actions.

Integrated Marketing Strategies

We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your campaign from multiple non-brand sources. This increases their familiarity and comfort with your product or service.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We're kind of the cool kids in this whole thing. We're great at building good relationships with captivating storytellers, allowing us to get our clients usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!

Fantastic Campaigns

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.   Schedule a Strategy Call