Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
December 14, 2023
Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…