The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
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10 Health Food Influencers to Inspire You This New Year
December 14, 2023
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
16 Influencers and Bloggers Over 50 We’re Following
In the fast-paced world of social media, where youth seems to reign supreme, even mature…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…
Gen Z Social Media: How They Use It and the Content They Want to See
Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
The Marketer’s Guide to Father’s Day Influencer Marketing
National Hug Day, National Puppy Day, National Smile Day – there are so many holidays…
What Makes Them Buy: Millennial Men
What is it about Millennial Men that you need to know if you want them…