Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
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2024 YouTube Audience Demographics: User Habits by Generation
December 11, 2023
What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…
Why Influencers May Be the Solution to Your B2B Marketing Problem
Can you use influencers to boost the performance of a B2B marketing campaign? Short answer:…
What Makes Them Buy: Millennial Parents in 2023
Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials –…
What Makes Them Buy: Millennial Men
What is it about Millennial Men that you need to know if you want them…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
Marketing to Baby Boomers: What Makes Them Buy in 2023?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
A Beginner’s Guide to Facebook Influencer Marketing
So you want to make the most of your Facebook influencer marketing. Good news, you’re…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
![A colourful line representation dominated by Pink, Blue and Black which reads 111 MORE Influencer Marketing Stats and Trends for EPIC Marketing in 2020 [Infographics]](https://www.theshelf.com/wp-content/uploads/2021/03/111-MORE-Influencer-Marketing-Stats-and-Trends-for-EPIC-Marketing-in-2020-650x325.png)
111 Influencer Marketing Stats and Trends for EPIC Marketing in 2024
Influencer marketing has become a staple of the digital marketing space. The industry has quintupled…